Cases and analyses of how market leaders are using AI agents, WhatsApp, and intelligent automation to multiply conversions, reduce costs, and scale operations.
270%
Proven ROI (Forrester)
3-4x
More conversion vs. bots
87%
AI Resolution Rate
83%
Faster Response Time
Explore Cases
An artificial intelligence assistant integrated into the online shopping journey personalized recommendations and increased sales at the largest beauty group in Latin America.
+46%
E-commerce Conversion
AI
Personalized Assistant
#1
Beauty Group in LATAM
24 de fev. de 2026
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7 min read
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Source: mundodomarketing.com.br
Using a GPT-based natural language model, iFood transformed the grocery shopping experience via WhatsApp, achieving 3-4x more conversion than traditional button-based systems.
14 de jan. de 2026
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8 min read
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Source: institucional.ifood.com.br
In partnership with Zoop, iFood created a virtual manager that allows partner restaurants to manage finances, make Pix payments, and pay bills directly via WhatsApp.
02 de fev. de 2026
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7 min read
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Source: mobiletime.com.br
The AI agent 'Cris' analyzes the sales funnel, suggests improvements, and provides benchmarking for iFood partner restaurants — all via conversational interaction on WhatsApp.
17 de dez. de 2025
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7 min read
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Source: tiinside.com.br
With three AI personas (Carina, João, and Samy) for its three brands, Carrefour centralized customer service while maintaining empathetic and personalized support.
27 de jan. de 2026
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8 min read
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Source: itforum.com.br
Using Sendbird on AWS, the South Korean e-commerce giant automated first-tier customer service, reducing human agent workload by 40% without compromising quality.
21 de nov. de 2025
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7 min read
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Source: aws.amazon.com
The AI video platform went from 40K to 316K monthly contacts and achieved 87% self-service resolution with Intercom's Fin AI, saving 1,300 hours in 6 months.
09 de fev. de 2026
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8 min read
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Source: intercom.com
Facing a 690% spike in contacts, Synthesia achieved 96% reduction in resolution time — from 5 days 5 hours to just 4 hours 37 minutes — with 98.3% of queries resolved by AI.
07 de jan. de 2026
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8 min read
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Source: fin.ai
An independent Total Economic Impact study by Forrester surveyed 224 decision-makers and proved that conversational WhatsApp delivers 270% ROI in 3 years, with 90% open rates.
04 de dez. de 2025
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8 min read
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Source: gupshup.ai
Magazine Luiza transformed its virtual influencer into a true AI-powered salesperson on WhatsApp, with multi-agent orchestration, integrated payment, and NPS 90.
19 de fev. de 2026
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9 min read
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Source: exame.com
Side-by-side comparison of how Brazil's three largest banks use artificial intelligence on WhatsApp to serve 74 million customers
26 de fev. de 2026
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10 min read
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Source: microsoft.com
How AI agents with cross-session memory transformed banking customer service on WhatsApp
25 de fev. de 2026
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7 min read
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Source: tiinside.com.br
The most impressive AI customer service case and the lesson about what happens when cost trumps quality
24 de fev. de 2026
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8 min read
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Source: klarna.com
International panorama with DBS Bank (Singapore), HDFC Bank (India), and Absa Bank (South Africa) leading the banking revolution with AI
23 de fev. de 2026
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9 min read
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Source: dbs.com
How the AI-native insurer uses Maya for 90-second quotes and Jim for claims with a world record resolution
22 de fev. de 2026
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7 min read
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Source: aimagazine.com
Double case study of Brazilian fintechs innovating in multimodal UX — BTG interprets handwriting, PicPay has 100% biometrics
21 de fev. de 2026
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8 min read
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Source: news.microsoft.com
Trend analysis crossing data from Magalu (3x), iFood (3-4x), and Forrester (270% ROI) to reveal the conversion pattern
20 de fev. de 2026
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9 min read
Conceptual framework of how informational chatbots evolve into autonomous agents that process Pix, pay bills, and settle claims
19 de fev. de 2026
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9 min read
Mapping of 15 financial cases by use case: collections, customer service, Pix, investments, and insurance
18 de fev. de 2026
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10 min read
Forrester data as a hook, practical guide with case examples for businesses looking to start with WhatsApp Business and AI
17 de fev. de 2026
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8 min read
Analysis of how companies like Boticário, Carrefour, Magazine Luiza, and Lotte are using conversational AI to reshape the relationship between brands and consumers.
11 de fev. de 2026
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10 min read
Analysis of how WhatsApp evolved from a messaging channel to an end-to-end sales platform, with data from Magalu, iFood, and Gupshup/Forrester.
19 de jan. de 2026
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10 min read
Quantitative analysis of the real return on AI investment in customer experience, with consolidated data from Forrester, Boticário, Lotte, and Synthesia.
27 de dez. de 2025
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10 min read
How Synthesia, Lotte, and Carrefour absorbed exponential growth in service demands without proportional hires, using AI as a force multiplier.
04 de fev. de 2026
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9 min read
Analysis of how AI agents on WhatsApp evolved from reactive bots to proactive business consultants, with cases from iFood (Gerente, Cris) and Magazine Luiza.
11 de jan. de 2026
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9 min read
Analysis of how companies like Carrefour, Boticário, and Synthesia found the ideal balance between automated efficiency and human empathy in customer experience.
29 de nov. de 2025
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9 min read
Analysis of how the food-tech sector became a pioneer in conversational AI with three fronts — shopping, management, and mentoring — with cases from iFood and Carrefour.
17 de fev. de 2026
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9 min read
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