Three Approaches, Three Continents
DBS Joy — Singapore (GenAI for Corporates):
DBS launched "DBS Joy," a GenAI virtual assistant focused on corporate clients (SMEs). With 24/7 access for banking queries and Salesforce integration, Joy also operates on WhatsApp for equity services in Hong Kong and the US — quotes, alerts, reports, and watchlists.
HDFC EVA — India (The Country's Largest Chatbot):
EVA (Electronic Virtual Assistant) has operated since 2017 on the website, app, WhatsApp, Google Assistant, and Facebook Messenger. It answers questions about products, rates, IFSC codes, and application processes. It became India's largest chatbot by volume, with 2.7 million queries in its first 6 months.
Absa Abby — South Africa (Pioneer Agentic AI):
Absa was the first financial institution in Africa to deploy agentic AI for customers. Abby operates on the website and WhatsApp in 8 countries (Botswana, Ghana, Kenya, and others), using Salesforce Agentforce. It can help apply for loans, open investment accounts, and make international payments.